Shopping has become an integral part of our lives. Every day we go to the store and buy foods, clothes, and other products. Some people even write shopping lists in order to control themselves and the amounts of money they spend. However, are you sure that you control the situation?
Supermarkets, department stores and retailers use many different techniques in order to make you buy more and buy those products that they need to sell. In fact, they control your shopping and your expenses.
It’s time to take the situation under control! Today, we have prepared some important information for you. Here is a list of tricks the supermarkets use to make us spend more money. In this way you won’t let them deceive you.
#1 “Just look at this delicious food!”
Our sense organs are the best allies of the marketers. That’s why you should never go to the store being hungry. However, even this doesn’t give any guarantees that you won’t buy the foods you don’t need. The marketers know how to make your appetite work.
For example, the smell of fresh bakery makes the customer spend more money. Proper lighting also makes foods look more attractive and delicious. There are even special workers responsible for the light on the shop windows.
If you hear fast music in the supermarket, be as attentive as possible. Such music plays in those places, where it’s needed to increase the number of sales. According to the research, fast music makes us buy something spontaneously. We buy more expensive products that we were not planning to buy at all.
On the other hand, slow music makes us stay at the shelves longer and pay more attention to the products. In this way we buy more and spend more money. To solve this problem you can go to the store with headphones and listen to music that you like.
People prefer those shops, where the entrance is colored in warm colors: red, orange, yellow. However, the interior of the shop should be filled with cold colors: blue and green. These colors make people spend more.
#4 Discount cards
Yes, discount card help us to save money. However, not only you get benefits. The shop saves much more money due to the owners of discount cards. For example, if you have to choose between two similar shops, you’ll go to that one, where you have a card.
The card also gives the shop information about the products you buy. It will show them what meat you prefer and what dog food you buy for your pet. Due to the card the supermarket knows about your expenses everything and in this way gets an opportunity if influence them.
It’s one of the most common tricks. For example, when the customers see the action where they can but 10 cans of tuna for ten dollars, they will buy them, even if before the action one can of tuna cost 89 cents.
#6 Additional products
For example, you go to the store to buy your kid’s favorite cookies. Near the cookies you see your kid’s favorite chocolate and candies and buy them too. In this way the marketers have made you spend much more money than you planned.
That’s why coming to the store you should do your best to focus on those products you really need. When you are going to buy something you haven’t planned, just ask yourself if you really need it.
To sell more products the supermarkets pack them in the packages, where they don’t stay fresh for long. For example, many people buy fresh bread in paper bags. Yes, they are ecofriendly and look rather attractive.
But in such packages the bread dries our very fast and people go to the store to buy another one. That’s why when you come home after shopping, pack your foods in your own packages to keep them fresh longer.
#8 Products with added value
Very often the marketers add value to their foods. For example, there are little signs on the goods that tell the customers about the benefits and advantages of this particular product. According to the research, people tend to buy such foods and other products more often than those that have no any signs.
#9 Reusable branded bags
It’s a genius way to make people spend more money. These bags are usually branded, so the stores turn people into their own free advertising. Besides, people start respecting these shops thinking that selling these bags, they take care of the environment. The third “benefit” is that bring the shops more income.
#10 The counters near the registers
Even if you think that you have managed to buy only those products you have planned, you shouldn’t relax. A major test is still ahead, and it’s waiting for you at the register.
Here the marketers place expensive and not rather necessary small stuff: chocolates, jelly candies in bright packages, ice cream, wet wipes and stuff like that. As a rule, people being tired after making decisions in the trading floor, relax and buy a “reward” for themselves or for their kids.
The BetterMe Team wants you and those close to you to live a healthy, happy life! Your health is a valuable thing; look after your body and your mind so that you can live your life to the fullest – Remember you only get one!
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